What is a survey activity and when would I use it?
The Together platform is designed primarily for qualitative research, it has an in-built simple survey tool. The survey tool lets you create private surveys with a variety of question types, including open-ended, ranking, single-choice and multiple-choice. You can add as many questions to the survey as you wish including page breaks and page randomization. The survey tool does not support routing and logic and is a great tool to extract or dig deeper into the participants psyche and thoughts.
Here are a few examples for when to use the survey tool:
- Private Activity: Create a private survey to explore participants opinions on a specific subject matter where you want them to completed a series of open ended and close ended questions within one activity.
- Concept/Ad Testing: Drill down into the participants thoughts about an ad or concept by asking a series of single choice and open-ended questions.
- Ranking: Ask your participants to rank ideas, packaging concepts etc. in order of most preferred to least preferred.
Below is an example Survey activity:
Activity Title: 3.1 Brand Associations
Introduction: Today, we want to tap into the ideas, images, feelings, people, places, music etc that come to mind in relation to three shoe brands.
Page 1 - Brand A Open Ended Question
Please write down, as quickly and 'unthinkably' as possible, all the words that come to mind when you think about [Brand A].
Don't censor yourself. Don't change your responses. Just aim for at least 10 words - but more if you can. Go!
Page 2 - Brand B Open Ended Question
Let's have all the ideas, images, feelings, people, places, music and so on that come to mind in relation to [Brand B]. Don't think too hard! We are only interested in your spontaneous associations.
Again, aim for at least 10 words :)
Page 3 - Brand C Open Ended Question
We want all ideas, images, feelings, people, places, music and so on that come to mind in relation to [Brand C].
You know the drill! Aim for at least 10. Good luck!
Page 4 - Familiarity Single Choice Question
Thinking of the three brands we just asked about which brand are you most familiar with?
Survey activities are always private and can only be completed once.
Can I randomize the order in which participants view concepts in a survey activity?
Yes, by separating each image and respective set of questions with a page break you can then select randomize pages when setting up your survey activity.