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Mistakes to avoid when running your first research community

About to enter the fascinating world of the online research community? Here are our top tips on what you should be doing, what you shouldn’t be doing and the simple steps that will help make your community a resounding success.

  1. Failing to Value People’s Time
  2. Creating a Virtual Ghost Town
  3. Forgetting to Welcome and Brief Participants
  4. Not Sharing Purpose and Objectives
  5. Not Being Flexible with Time and Structure
  6. Designing Your Research Like A Focus Group Discussion Guide
  7. Peaking Too Soon
  8. Not Getting to Know Your Chosen Community Platform
  9. Expecting Too Much of your Members
  10. Thinking ‘If I build it, they will come’
  11. Not Being Prepared for the Volume of Data

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