Research Briefing Template
From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief.
Sure, they know what they want to achieve, what their objectives are, but they don’t always know how to get it down on paper and write a qualitative research brief (or they’ve not got the time!).
There are three compelling benefits for writing a research project brief:
- It takes pressure off the client
- It ensures that all stakeholders are included in the process and that everyone discusses - and agrees - the parameters of the research upfront
- It means we are immersed in the project and the business, deepening our understanding of what you need.