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Research Briefing Template

From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief.

Sure, they know what they want to achieve, what their objectives are, but they don’t always know how to get it down on paper and write a qualitative research brief (or they’ve not got the time!).

There are three compelling benefits for writing a research project brief:

  1. It takes pressure off the client
  2. It ensures that all stakeholders are included in the process and that everyone discusses - and agrees - the parameters of the research upfront
  3. It means we are immersed in the project and the business, deepening our understanding of what you need.

To learn more visit our blog post How to write a great qualitative research brief and download the Further research brief template here

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